Track the Click

Track The Click helps website owners better understand how site visitors interact with links on their site.

The main function of the plugin is to track clicks as they occur on a WordPress website in real time. Track The Click uses client side Javascript to record all outbound click events and record them to a local database, or optionally forward them to Google Analytics. Once the data is recorded, Track The Click offers a number of views, to interpret and analyze the click behavior.

Why track outbound clicks?

Improve affiliate link performance

By tracking and recording where and how your visitors click and leave your site, you can optimize your website and pages for increased affiliate revenue.

Demonstrate advertising value

If you have website sponsors or advertisers, the external click data can be invaluable. Your clients might not be sophisticated enough to check their own website analytics, so you can provide them with the data yourself; how well did the ad perform, how many users left your sites for theirs through the ad in question? From that they can develop a Return On Investment number for the cost of your campaign.

See where your site visitors go next

If the bulk of your visitors are leaving your website for a specific destination, maybe there’s room for extra content on your own site. Why send your traffic elsewhere if you can meet your visitors’ needs yourself?

See which pages are driving external traffic

Using the Track The Click plugin you can review which of your website’s posts and pages are sending the most external traffic. These may be potential sources of new affiliate revenue.