Mobilegeddon

That’s the nickname given to Google’s latest update of its search algorithm whereby mobile friendliness of a website is assessed as part of its search page rankings. It has been well publicised ahead of Google’s recently passed deadline of 21st April for taking mobile friendliness (or rather lack of it) into account. The move has come about as a result of the change in people’s browsing habits and Google’s wish to provide relevant search results. Apparently more than 50% of websites are now viewed on mobile devices such as smartphones and tablets. If the websites have not been optimised for …