Your own website will enable you to reach your target audience and bring customers to your business either electronically with a full-blown e-commerce site or by literally attracting them to your premises.
If e-commerce sounds rather daunting and perhaps a step too far then look at Asda’s experience. A recent poll via their Facebook account revealed that, rather than shopping online its customers were more inclined to construct a shopping list based on the best deals available and then visit a brick and mortar store to make their purchases. John Lewis, Waitrose and Sainsburys are all developing ‘click and collect’ services (source .Net magazine, November 2011 issue, ‘Going online to shop offline’ by Fadi Shuman pp 132).
For more information email firstname.lastname@example.org, phone 07966 355054 or write to wetherbyweb at 4 The Knoll, Bramham, Wetherby, LS23 6TT
Websites today can be combined with social media such as Twitter and Facebook so that publishing a website article automatically creates a tweet that alerts your followers. A brief extract of an article can be published on your Facebook timeline with a link back to the website to read the complete article. LinkedIn, Digg, Reddit, Google+ can all have links to your website.