Instant Everywhere

For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. This is the introduction to the Accelerated Mobile Pages (AMP) Project, an open source initiative to speed up access to the Internet on mobile phones by providing stripped-down content that will load faster over a slower mobile phone signal. Not surpisingly Google is involved and it seems to …